Electragram
Electragram was an online stationery company that reimagined digital correspondence with the charm of vintage design. Built on artfully designed, vintage-inflected templates, it aimed to bring the same delight to sending and receiving an online card as one might feel with a handwritten note. I was the primary frontend developer for the project, responsible for building the interactive card editor and the system that powered the correspondence experience.
Interactive Card Builder
At the heart of Electragram was a bespoke Vue.js application that allowed users to create their own “telegrams.” The editor let them choose from a library of background papers, borders, frames, badges, and stickers—each loaded through an admin system built with Laravel.
To make this work, I designed a JSON-based data structure to store each card’s configuration. This structure gave us the flexibility to store an ever-expanding range of customizations and ensured the cards could be easily re-rendered anywhere in the system.
Rendering & Delivery
Once designed, each card was rendered into an emailable image using AWS Lambda. This serverless approach allowed us to generate images on demand while keeping the system lightweight, scalable, and cost-efficient.
Recognition
Electragram’s blend of craftsmanship and technology drew significant attention. The product was featured in both Vogue and Fast Company, highlighting its unique approach to digital correspondence.