PerryWeather.com

---

Perry Weather is a fast-growing company specializing in on-site weather safety monitoring for schools, sports teams, and other outdoor organizations. In 2024, they returned as a repeat client, hiring us to help increase engagement on their site through heavier use of video and animation, and to speed up their content creation workflow with a flexible but structured editing system.

---

Video & Animation

To boost engagement and better communicate Perry Weather’s value, we built the new site around rich media. Almost every page now features Wistia videos, integrated into composable content modules. These videos give site visitors immediate, visual insight into Perry Weather’s products and the problems they solve.

We also introduced animation using Rive, which allows designers to create and control interactive animations without needing to write code. Once exported, these animations are highly performant and integrated directly into the front-end using JavaScript, giving Perry Weather motion-rich storytelling that’s fast and reliable.

---

Composable Content

To streamline the pace of content creation, we built a tiered content system on WordPress that balanced customization with consistency. Using a combination of the Gutenberg editor, Advanced Custom Fields, and Timber, we created a library of composable modules that allow editors to build complex layouts without developer involvement.

Each component was built to be flexible enough for a range of use cases while reinforcing the overall design system. For pages with repeatable or highly specific structures—like product pages or landing campaigns—we also built templates using pre-composed components. This allows Perry Weather’s team to create new pages quickly and confidently without sacrificing visual cohesion or performance.